Hey guys, y'all ready fo' this?
1. Guess what our #1 selling piece has been this year?
Need another clue...?
Yep, these pantyhose are officially the hottest pantyhose of the year, and a sharkie staple.
Which reminds me, I should probably get on to designing the hottest pantyhose of 2016...
2. So the other day I went on the internet to see what was up...
Found this little gem:
Although I do love it that whoever did this thought to themselves "Now what kind of people really hate women's legs wrapped in tight shiny fabric...? Ooooh, I know, MEN!"
3. Couples who catsuit together...
He's a keeper.
4. Interesting fact that not many people know - the first time I did a pair of galaxy leggings, the Blue one to be precise, I tried it on a girl and asked her what she thought. She told me that she thought they were boring.
I decided I wouldn't do them (because, well, I'm a little sensitive to criticism). A while later I tried them on another girl, just because they were sitting around - and she loved them.
So I changed my mind.
Turned out it was a good idea.
I heard a rumour that there might be a Teal Galaxy coming...
5. Speaking of good ideas - I wonder if making this Rainbow Galaxy Long Sleeved Bodycon Dress would be one (i.e. a good idea)?
How did Bob the Builder get into that photo?
Can he fix it?
6. Great news - I have been working on some really awesome swimsuits that I know you guys are going to love. (Because awesome swimsuits are our jam - in fact, one of many jams we have).
We are associated with one piece swims (like these) but recently I have worked on some sweet two pieces that are fully reversible (as in Inside Out Bikinis). So if you are planning on buying swimwear in the next few months .... DON'T DO IT UNTIL YOU SEE THESE!!!
Really. You won't regret it.
7. So I wanted to address an issue that comes up every so often.
BM started off in a little kitchen table in Brisbane, Australia. And we have our HQ in Brisbane (we actually have three sites here).
As most of you guys know, last year we opened our first operation in Los Angeles. Predictably, lots of sharkies in the US, and in particular in California were really happy about it. I know lots of girls in LA understood the extent to which we were going out on a limb trying to make our US operation work, and they have supported us in a truly amazing way since day one (I know that sometimes it's been rocky ride, but we definitely appreciate the support!)
However, it's a crazy world we live in, and it seems that no matter what you do, someone is going to be upset about it, and let you know in no uncertain terms.
- "Isn't Black Milk meant to be an AUSTRALIAN company?"
- "Ugh, sell out..."
- "Don't forget your roots, jL"
Oh, don't worry darling, I haven't.
You see, people misunderstand, Brisbane is not our roots, Australia is not our roots. The Sharkie community is our roots. And the Sharkie community is... well, wherever Sharkies are! You see, we didn't start off Australian and then became global - we have always been global!
I walked around Brisbane in the early days, going from shop to shop with a bag full of leggings and a heart full of unwarranted optimism, trying to get the Brisbane fashion scene to welcome me into the fold. Needless to say, that didn't happen. They just weren't interested.
But you know who was interested? Girls who owned too many tights. Girls who saw my very first ever collection and fell in love with it. Girls who saw the first ever pair of Galaxy leggings and decided then and there that this was the kind of stuff they were going to be wearing for the rest of their lives. Probably, girls just like you - wherever the hell you happen to be.
And they would email me:
"Hi, I love you leggings! Can I get some? I live in London..."
"Hi, I love you leggings! Can I get some? I live in Sydney..."
"Hi, I love you leggings! Can I get some? I live in Chicago..."
"Hi, I love you leggings! Can I get some? I actually live just around the corner from you..."
You see, it was the GLOBAL Sharkie community that supported BM in the early days and it is the GLOBAL community that continues to do so!
So please, don't be surprised if our company structure reflects the global nature of our community. We make clothes in Brisbane, Australia, but we also make clothes in LA, California - heck, we even make clothes in Milan, Italy! And I'm totally cool with that. (That means that in theory, you can go triple BM and get something made on three different continents!)
And as we grow, assuming our little US adventure succeeds (which is by no means guaranteed...) we will become even more global. And this is a good thing! No, an AWESOME thing!
I'm thinking BM UK, BM Europe, BM South America, BM *insert where you live here*.
SHARKIEHOOD KNOWS NO BORDERS!
Embrace it. :)
8. Gym clothes update!
Do your gym leggings have phone pockets in them? More importantly - do they make Daniel Craig look at your awesome phone case?!
No? If you wear gym leggings that don't have phone pockets - then let me introduce you to your next awesome decision. :)
9. Sharkies be like:
10. I think I need to contact the people at Guinness who write the book of records and ask them if they have a category for -
'Most Ridiculously Long Time Between Showing Girls a Product and Actually Allowing Them To Buy It'
Because we got dat. (It's the shirt on this dude here...)
Looks even better on the ladies (like most things).
11. A few girls have been asking me what the future of Black Milk is in terms of the fun stuff that we have done in the past. Are we going to keep doing it in the future? The answer is yes (yay). We are going to keep doing all this fun stuff in the future, but first I just really want to make sure we get the basics right! Because... sometimes we don't. :)
I want to get great products that girls fall in love with, with great quality and get it out to you in a great amount of time. (Not a ‘great amount of time', but an amount of time where you will say “great I got this quickly!”) It is really challenging, the fashion industry is a crazy industry and getting it right is a challenge. We operate over two different continents, we’ve got BM HQ in Brisbane, Australia, and BMLA. Getting it right and making sure everyone gets what they want at the right time is not easy!
So, my number one priority above anything else is making sure we’re creating beautiful clothes, with great quality, and getting them out to you in a good amount of time. I think everyone would agree with that. After all, there’s no use having beautiful icing if you don’t have a yummy cupcake underneath it (although, if I'm honest, that still actually sounds delicious).
Ok so what are we going to be doing? We are also looking at our events schedule as well, we’re definitely doing SharkieCon this year in Australia (Woot! Woot!) I love the idea of a travelling SharkieCon where each year it’s in somewhere different, so whether that be SharkieCon USA, SharkieCon Europe, SharkieCon South America, SharkieCon... wherever! We can even vote on it, and go “where do we want to go?” So girls can vote on where they think the next one could be - and then you can plan your holiday around that! That’d be super fun.
We also do want to have lots of little events. Gym events, swim events – we’ve got some really great swimsuits that we’d love you guys to have the opportunity to try on, so we’ll probably have some events down at the beach (it's going to be so much fun!). So yes, we will keep doing those fun little things that make Black Milk unique.
So, don’t worry about it. Yes we are focusing on the basics, but we are also going to be making a couple of changes, (which I’ll tell you about a little bit later!) - we want to have a great system that really works for you and is a lot more fun.
Watch this space! :)
12. Sharkie kisses to all who rep the drip. xx Byeeeee!